Free Diagnostic

Broken Revenue Engine Audit

Answer 8 quick questions and we'll show you how much revenue your business is leaking every month, and how much of it is recoverable. Grounded in MIT lead-response research, published follow-up data, and our own client campaigns. Every assumption is shown on this page.

Takes 2 minutes. Your results appear on screen instantly.

New to this? Here's what a broken revenue engine is.

Business Volume 1 New inbound leads or enquiries per month 2 Total dormant contacts sitting in your database (not currently being worked) 3 Missed calls or after-hours enquiries per week (approximate)

Deal Economics 4 Average sale value in AUD (or first-year customer value) 5 Of every 100 leads that come into your business, roughly how many become paying customers? Actual paid customers. Not booked meetings, not warm chats.

Where the Leak Lives 6 When a lead comes in during business hours, how quickly does someone typically get in touch? 7 What typically happens with leads that come in after hours or on the weekend? 8 For leads that don't respond straight away, how many follow-up attempts do you make before giving up?

Your Details

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Hypothetical estimate. These figures are based on your answers and industry-observed rates. Real numbers depend on your list quality, offer, market, and execution. Book a call and we'll pressure-test them against your actual data.

Your Audit

Estimated monthly opportunity

per month in additional revenue, based on your answers

Recoverable per month $0 realistic capture with systems installed (60% of estimate)

Additional deals per month 0 at your stated average sale value

12-month opportunity $0 recoverable revenue over year one

Where the leak lives

How this is calculated

Your current baseline

Current deals per month = monthly leads × conversion rate

Leak per source

Response, follow-up, after-hours: current deals × specific lift % × avg deal value
Dormant reactivation: (dormant × 2.5% activate × 10% close × avg deal) / 12 months
Missed calls: weekly missed × 4.33 × 30% engage × 15% close × avg deal

Recoverable

Total monthly leak × 60% realistic capture rate with systems installed. That 60% accounts for real-world execution, not fantasy 100% recovery.

Additional deals per month

Recoverable dollars / your average sale value. Includes dormant (already normalised to monthly) and missed calls.

Lift assumptions (how we derived these)

These are our estimates for close-rate uplift, not the raw study multipliers. MIT/InsideSales measures contact and qualification odds. We translate those into a conservative close-rate estimate.

Response time (0-35%): MIT Oldroyd 2007 found 100x contact odds and 21x qualification odds when moving from 30 min to 5 min. We apply a fraction of that to real deal close, capping the max uplift at 35% for >24hr response.
Follow-up (0-22%): Derived from the Marketing Donut principle that follow-up depth matters (80% of sales require 5+ touchpoints). Values compressed to reflect that a business at 4-5 attempts vs 6+ isn't dramatically different in real close rates. Not from a single study — our interpretation of the underlying principle.
After-hours (0-22%): No dedicated study. Same MIT logic applied to 12-72hr weekend gaps. Held slightly lower than in-hours response because the leads are lower intent by the time they arrive.
Dormant activation: 2.5% qualified booking × 10% close = 0.25% net (observed across our finance and property clients).
Missed calls: 30% engage on callback/SMS × 15% close (higher intent than form fills, based on our data).

All figures are estimates. Real numbers depend on your specific business, list quality, offer, and market. Book a call and we'll validate against your actual data.

Where these numbers come from:

MIT / InsideSales Lead Response Management Study (Oldroyd, 2007). Faster response materially improves contact and qualification rates.
Harvard Business Review (Oldroyd & McAllister, 2011). Only 37% of companies respond to inbound leads within an hour.
Marketing Donut. 80% of sales require 5+ follow-up touchpoints; 44% of reps give up after 1.
ParadiseAI internal client data across finance, property, and services. Dormant reactivation typically achieves a 2-5% booking rate. Missed calls follow-up engages at 25-35%.

All figures are estimates. Real numbers depend on your specific business, list quality, offer, and market. Book a call and we'll validate them against your data.

That's your estimated opportunity. Book a 30-minute call to walk through your specific numbers and how we'd close the leak.

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